The Story Behind The Logo

In spring 2021, we undertook a rebranding with the help of designer Markus Nowak/supermarkt me. We had long discussions about the story behind the brand, which has a lot to do with my family roots.

NORDENHOLZ is my grandmother's maiden name, and my design approach is deeply influenced by her skill and love for traditional crafts like knitting, sewing, and bobbin lace making. She was always working on something, and I still have the beautiful handkerchiefs with the handmade bobbin lace trim that she used to give us for Christmas.

On the other hand, I owe almost everything to my mother's playful creativity and refined style, her love of art and literature, and her unwavering support and belief in me.

In Bavaria, there's a very old tradition of taxidermy: the "Wolpertinger," a fantastical creature created from various animal body parts. My father was Bavarian and, in his retirement, established a crayfish farm.

When I was a child, we spent a lot of time in Bavaria. My father taught us how to fish and how to catch crayfish. We spent our days outdoors, and I'm grateful for that experience. Sometimes we visited taxidermists, which is common in rural areas, as they prepare the dead animals left behind by hunters and fishermen, and I was fascinated by these rather strange figures.

The combination of my mother's roots, her grandparents who worked with wool and leather, and my father, who was fascinated by crayfish and founded a crayfish farm in Bavaria, is reflected in the company logo as a combination of a sheep and a crayfish.